AmeriColor Soft Gel Paste is the first choice of top decorators worldwide.
Need to color royal icing, buttercream or fondant? How about cookie dough, cake batter or macarons? AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch!
From the manufacturer
About us
AmeriColor is a family owned and operated company that manufactures food color and other products associated with the baking and sugar art industries. Founded in 1995, AmeriColor Corp. is based on the old-fashioned principles of honesty, quality and value. These principles embody the essence of who we are.
We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar.
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